Wechat supports individual and organization to register as a public account, which enables them to push feeds to subscribers, interact with subscribers and provide them with service. Now, there are 8.5 million public accounts all over the word, with 25,000 being added daily.
In respect of the types of public account, there are three types that users can register, but the former two types are more prevalent. Types of Wechat’ public account:
- Subscription Account
- Service Account
- Corporate accounts
Attributed to the mature development of public account, the contents delivered by those public accounts are become more and more diverse. Users utilize public account effectively spread culture, promote products, and deliver information. Specifically, different public account has different mode of operation, and these modes affect how effectively they work.
Subscription account is typically the most basic choice as it is easier to setup and manage.Both individual and organization are allowed to register this account. Owner of subscription account can post one message per day to followers, the frequency is the highest among three types of public accounts. And Generally speaking, if your marketing strategy revolves around pushing content to users, subscription account can be just what you need. For example, subscription account is the best choice for you to promote products or release information of sale of your online store.
On the contrary, subscription account has a disadvantage is that the way the messages are displayed. All messages from different subscription accounts will be grouped into one folder instead of respectively displayed. So followers have to enter this folder to retrieve the delivered messages. It means sometimes those delivered message would be ignored.
Differ from subscription account, service account is merely registered by organization. And the frequency of delivering message is 4 times per month. But messages service account delivers will not be group into a folder, they are specifically displayed in session list, resemble the messages from one of your friends. It is convenient for followers to check and read. Additionally, service account equips with Wechat payment system, followers is able to purchase products through messages. It is an improvement of ecommerce.
Merely organization is able to apply for this account. The frequency of corporate account delivers messages is same with service account. Meanwhile, corporate accounts is equipped with more complex functionality, but it is not programmed for marketing purpose. Additionally, Unlike former two types that gaining more followers is the point, corporate account is more official. Taking this into account, organizations more likely apply for this type.
If you want to apply for a public account, click here, this webpage detailedly interprets how to apply for different public account. And if you are willing to get further knowing of public account of Wechat, you can check this webpage, hope it can be helpful.